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Kudos to innovators who realize they can move more branded merch than books & embrace sprawling stories about characters wearing T-shirts with logos and using products with logos and encountering plot events that introduce new logos or change existing logos. To those who don’t have the same logo obsession: become obsessed with logos (also helps to find cool ways to mythologize the lifestyle of leisure and self-identification through brand consumption that you’re trying to encourage in your audience.)
In which we see the future of everything, everywhere. Serial narrative moves product like nothing else. The single most important thing a person can invest is not money but time. Time invested becomes everything else we prize. Regularity is better than quality or quantity, in that it keeps people attached. People spending just five to fifteen minutes every day with you, is far more important than them spending a few hours, a few days or once every year. In doing so create out of whole cloth emotional associations which naturally arise in spending a lot time with something, someone, anything. The sorrow, joy, and nostalgia your narrative produces are qualities you can and will exploit.
